OBSIDRIX
New Campaign · Autumn 2026

The new face
of Obsidrix

An elevated curation of precision-crafted apparel — engineered for the modern Indian silhouette. Featuring Meghna Chavan as our principal brand ambassador.

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OBSIDRIX kurti campaign featuring Meghna Chavan
Brand Ambassador
Meghna Chavan
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Section 01

Official Brand Ambassador

Meghna Chavan — editorial portrait 1
Model & Beautician
Meghna Chavan
Rani Pink Floral Drape
Meghna Chavan — editorial portrait 2
Official Ambassador
Meghna Chavan
Peshwai Yellow Paithani

Presenting our official brand ambassador, Meghna Chavan, showcasing our signature campaign collection. Every drape tells a beautiful story of rich Indian traditions woven with a modern touch.

Section 02

The face of
Obsidrix

"Obsidrix fuses structural integrity with modern Indian aesthetics — precision-crafted apparel engineered for dynamic living."

— Meghna Chavan
50K+
Women
120+
Designs
4.8★
Rated
OBSIDRIX editorial campaign
Campaign N°1
2026
Section 03

Women's Kurti Collections

Cotton kurti collection
Daily Luxe
Cotton
Floral kurti collection
Garden Edit
Floral
Printed kurti collection
Signature
Printed
Kurta Sets kurti collection
Co-ord
Kurta Sets
Summer kurti collection
Breezy
Summer
Trending kurti collection
On Repeat
Trending
New Arrivals kurti collection
Just Dropped
New Arrivals
Best Sellers kurti collection
Top Loved
Best Sellers
Section 04

A Luxury Fashion Showcase

Editorial moment
Chapter I
Light, fabric, motion
Gold embroidery detail
Chapter II
The art of zari
Pink kurta in motion
Chapter III
Soft rebellion
Emerald kurta editorial
Chapter IV
An emerald hush
Section 07

Why Obsidrix

Premium Fabric

Engineered textiles designed for optimal breathability and thermal regulation.

Architectural Cuts

Precision-engineered silhouettes conceptualized by our core design facility.

Loved by 50K+

A global demographic demonstrating high retention and repeat procurement.

Verified Quality

Stringent multi-phase QA protocols applied to every outgoing unit.

Expedited Logistics

Complimentary shipping via secure logistics partners. 100% prepaid secure checkout.

Ethical Sourcing

Sustainable manufacturing infrastructure with zero compromise on labor standards.

Section 08

Customer Fashion Gallery

Customer wearing OBSIDRIX 1
@obsidrix.shop
Customer wearing OBSIDRIX 2
@obsidrix.shop
Customer wearing OBSIDRIX 3
@obsidrix.shop
Customer wearing OBSIDRIX 4
@obsidrix.shop
Customer wearing OBSIDRIX 5
@obsidrix.shop
Customer wearing OBSIDRIX 6
@obsidrix.shop
Section 09

@obsidrix.shop

Follow the campaign — daily drops, behind-the-scenes & style edits.

Instagram post
Instagram post
Instagram post
Instagram post
Section 10

Loved Out Loud

"The textile integrity and finishing surpass brands at quadruple the price point. Obsidrix is now my default standard."

Ananya R.
Mumbai

"Precision fit across all silhouettes procured. Print fidelity matches digital assets perfectly. Seamless logistics."

Priya S.
Bengaluru

"Appreciate the strong structural direction. Obsidrix garments add immediate intent to any look. Procurement repeated."

Kavya M.
Delhi